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Creating an attractive and engaging Landing Page is the priority of any online marketer. But when it comes to choosing one Landing Page creator the parameters can be pretty wide.
Instapage Vs GetResponse: A review to find out the best Landing Page creator
The features of the software, the expertise required using the software, the price of it; all come into play. Thus, this is one decision that needs to be well researched and thought of. The process was no less tiring for us as well. In an effort to find the best Landing Page creator, we have reviewed two leading software Instapage Vs GetResponse.
We have made a grid by grid comparison of Instapage Vs GetResponse for our quest and here is the result for your benefit about the Landing Page Creator.
Instapage
Instapage has over 250,000 users around the world today. One of the leading Landing Page software, Instapage is popular for their easy to use user interface.
Templates:
Instapage offers over 100 predesigned templates that you can customise for your Landing Page. All the templates are mobile responsive, so your visitors will have no problem viewing them from their smart phones. Now, there are mainly 5 types of templates that Instapage offers:
- Lead Generation: This type of template is created with the sole objective of capturing as many new leads as possible. More apt for B2B services, they collect user data for email marketing.
- Click Through: Click through templates are best for e-commerce sites, where you would want to direct your visitors towards particular products and services.
- Webinar: Webinar Landing Pages are best to build relationship with your customers.
- Mobile app: Through this page you can present and direct your customer towards your mobile app.
- Thank you: Thank you pages generally pop up once the customer has completed a transaction. This can be a great way to turn an one time customer into a subscriber.
Editor:
The Instapage editor is quite easy to use. You can simply put the relevant contents in the page and customise the pictures and positioning with the simple drag and drop tool. There is no need to touch the HTML coding at all. However, in case you want to develop your own unique page, Instapage does not give you the option for that.
Integration
Instapage lets you integrate your Landing Page with a host of email marketing, CRM, Marketing Automation, Webinar, Analytics and other software. The list of the offered integrations are below:
| E-mail Marketing | MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi and Mad Mimi |
| CRM | Salesforce, ZOHO CRM, Infusionsoft, ActiveCampaign, LimeLight |
| Marketing Automation | Autopilot, Infusionsoft, ActiveCampaign |
| Webinar | GoWebinar |
| Analytics | Google Analytics, Kissmetrics, mixpanel |
| Other | Webhooks, WordPress, Drupal, facebook, BIGSTOCK |
Price
You can see the Instapage annual plans here. The Basic Plan starts with $29 a month.
Overall
Instapage seems to be a quite decent Landing Page creator with enough integration offered and with some cool templates to work one. The pricing is also quite good if not great. We found the editor to be quite easy to use. However, the lack of HTML tweaking facility is a drawback for any developer who wants full creative freedom.
GetResponse
GetResponse today boasts of over 350,000 satisfied customers. The easiness of use and flexibility in pricing and features are the main reasons for the company’s steady growth.
Templates:
GetResponse offers more than 100 professionally designed templates under various segmentations. All the Landing Page created with GetResponse features Responsive Design, which means the pages will adjust automatically according to the viewing platform be it a tablet, laptop or smart phone. This way your visitors get the best viewing experience no matter which device they are using. The software also offers more than 1000 pictures for free that you can use to customise your Landing Page. The categories of templates offered as below:
- General Landing Pages
- Opt-in Pages
- Sales Pages
- Promo Pages
- Download Pages
- About Me Pages
- Video Pages
- Thank you Pages
- Webinar Pages
- Holiday Pages
Editor
The GetResponse editing interface is quite smooth to use. Once you choose the template to work on, you make the required customisations with the help of drag and drop tools. The editing interface is neat and simple, even for a first time user. GetResponse offers you to creative freedom to tweak the HTML coding too. So, if you are a developer, you can also create your unique Landing Page using the HTML coding.
Integration
GetResponse offers you a host of third party integrations. However, being a full-fledged email marketing service itself, it does not offer integration with any other similar services. The soft ware offers over 118 third party integrations to make your Landing Page the best on the web. The list are integration are below
| CRM | ClickDesk, LiveHelpNow, justuno, MailSync, Outleads, LiveChat, 123 contact form, Capsule, desk, vtiger, SUGARCRM, ZOHO CRM, Highrise, Batchbook, FreshBooks, Google Contacts, zendesk and salesforce |
| CMS | WordPress, Formstack, Drupal, NewsletterBreeze.com, Bitrix and Joomla |
| Social | Slack, Vidyard, YouTube, Vimeo, Wistia, Vine, Zapier, facebook and Twitter |
| E-commerce | SURVICATE, OPTIMONK, Privy, amazonpayments, Google checkout, Prestashop, woocommerce, E-Junkie, member mouse, BIG commerce, osCommerce, opencart, zencart, magento, shopify, SiteManPro, DPD and PayPal |
| Other | GoWebinar, Google Analytics etc. |
Price
You can see the GetResponse annual pricing plans below. The Basic Plan starts at $15 a month, which is way more than reasonable. The plans are flexible too, so you can choose a higher value or lesser value plan according to your requirements. Here, you must take into consideration the fact that GetResponse offers you full email marketing services, not only Landing Page in this price. So, you also save quite a lot of money in email marketing software.
Overall
GetResponse is really a great software for your Landing Page requirements. It is easy to use, but gives you the creative freedom to develop your own page too. The huge number of integrations gives you a wider choice to use any plug-in or software you need. The pricing is way too competitive than any other service in the market.
Who wins?
I think it’s pretty obvious that GetResponse has our favours after the complete comparison, the reasons are as follows:
- More number of specialisation in templates
- Creative freedom to develop your own unique page using HTML code
- More number of integration offered
- Competitive and flexible pricing
So, after doing a complete review on Instapage Vs GetResponse, we are going for GetResposne for sure.
You can also check out the great GetResponse services with their 30 days free trail pack. This way you can get a firsthand experience on the services offered without investing a penny.
So, get your free trail here.
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