It would have been stressful if the automating tools such as Hootsuite and TweetDeck weren’t around.
The only question is, which one is right for you?
To give you a clear answer, we will compare the two social media powerhouses and look into their differences.
As we go further into the future, there is a long line of businesses who are easily finding their way around social media marketing. It is the only way for you to generate leads and guide traffic to your website.
Of course, this means that you will constantly have to update, interact and engage with your followers.
- Managing Multiple Social Media Networks
TweetDeck will only allow you to manage Twitter, whereas Hootsuite will allow you to manage any of the top platforms such as Facebook, Twitter, LinkedIn, Google+ as well as Instagram.
Tweetdeck lets you manage an infinite number of Twitter accounts.
Hootsuite’s free version will allow you to manage three separate accounts.
The visual appearance of both social management tools is quite similar.
Both of them let you use a web browser like Firefox or Chrome and let you add columns so that you can follow different social media streams, Twitter lists, and searches with ease.
With Hootsuite, you can use tabs to separate your columns into themes.
You could have on the tab with all of the columns related to one Twitter account, or a tab with all of your ‘mentions’ columns. It will make it easier for you to see related updates in one place.
While TweetDeck has a more sleek and streamlined design, Hootsuite has made significant changes to enhance the way it is displayed.
- Manual Scheduling Vs. Automated Scheduling
While both tools allow you schedule posts, Hootsuite is the one that allows you to manually as well as auto schedule your posts.
Of course, that does not necessarily give Hootsuite the lead since automated scheduling gives you more freedom and flexibility as a result.
- Social Media Management Features
You have to understand your social presence better and you can do that by getting access to a couple of extra tools that would make updating easier for you.
For TweetDeck, if you press the small gear icon in the lower right corner of your dashboard and then click “Settings”, you will see all of the extra things that you can do with TweetDeck.
The only downside thing to this is that it is quite limited.
But you can still change your theme, turn off real-time streaming, manage your column layout, select your link shortener as well as set up a mute feature to clean up your stream from any unwanted topics.
Unfortunately, that is all you can do with TweetDeck.
Hootsuite, on the other hand, comes with a plethora of features that leaves TweetDeck out in the dust.
When you open the menu from the left side of the screen, you will know how good you have it with Hootsuite.
You can create and manage assignments with other members of your team, get a full analytical report of your social interaction, participate and conversations and so much more.
Hootsuite has a free version with an initial 30-day trial period and a paid version that costs £9.99 + a month.
TweetDeck, on the other hand, is absolutely 100% free.
You may think TweetDeck has the upper hand in this, but if you’re looking for an exorbitant amount of features, then Hootsuite’s paid version is where you’ll get it.
The paid version of Hootsuite offers your management of unlimited accounts and feeds. Hootsuite may be more expensive, but it is clearly better fortified with the right features to help your brand excel.
Author Bio: Jessica Barden works as a Community Manager for an Essay Writing Service. She is skilled in delivering engaging contents to attract the leads.